Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Gas masks might imply that something stinks, but that's probably not the intended message of Mono's Grand Central Terminal takeover this week promoting Michael Bay's TNT series The Last Ship. (A stinker from Michael Bay? No chance in hell!)
In the show, which debuts June 22, the crew of a U.S. Navy destroyer fights to save the planet after a pandemic has wiped out 80 percent of the population. The campaign in New York City's historic railroad terminal features posters, banners and other elements with stark gas-mask imagery and messages like "1 virus.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in