Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Meet Branko, a bald, burly, tracksuit-wearing, latex-lovin' Czech who hangs out in a dank, unhygienic warehouse and cackles insanely during his quest to explore men's rectums. His catchphrase: "Come here, little tushy!" Branko's the revolting star of an ill-conceived public-service effort tagged, "Contact your family doctor and get checked before you get Czeched." The Prostate Cancer Foundation's Dan Zenka explained, "We wanted to use humor to break through the clutter," adding that the work targets "those who are afraid."
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in