Pro Bono, now more than ever

We don’t know who does Bono’s PR, but he’s become a media empire unto himself. U2’s frontman has made the news over the years for a variety of non-musical causes, including AIDS research. But in the past few days, the buzz has reached a frenzy, thanks to a confluence of events: U2’s induction into the Rock and Roll Hall of Fame; the release of Bono’s new clothing line; and speculation that the Irish crooner would be the new president of the World Bank.