This Precocious Director's First Ad Really Gets Inside Its Subject

Birth of a real talent

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Here's a very special delivery from French agency BETC. It's called "Birth," and it's a minute-long promotional film touting the annual Young Director Award that will be presented Thursday at the Cannes Lions festival.

Norman Bates (great name!) directed the impressively offbeat outing that presents—in a single, flowing shot—the "debut effort" of a young filmmaker. And I mean, a very young filmmaker. So young, in fact, that she's still inside the womb. But not for long.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

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