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Prankvertising shifts into high gear for this elaborate X-Files-esque stunt from Crispin Porter + Bogusky promoting Scania's 2014 competition for professional truck and bus drivers.
Daniel Olsson, who has five years of experience behind the wheel, must come through in the clutch after he picks up a mysterious shipment and passenger at a warehouse. Horrifying sounds and visuals suggest that a hostile creature has been loaded aboard his truck as he navigates around crates in the cramped space.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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