Prank Tests Truck Driver’s Skill at Transporting a Raging Monster

Stunt sets stage for trucker competition

March 5, 2014

Prankvertising shifts into high gear for this elaborate X-Files-esque stunt from Crispin Porter + Bogusky promoting Scania's 2014 competition for professional truck and bus drivers.

David Gianatasio

@DaveGian davegia@hotmail.com David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.