PR execs come out against truthiness

Well, I guess this isn’t too surprising. PR Week gathered a group of public relations executives in Britain to discuss the pressing issues of flackery. With transparency all the rage these days, PR Week thought it would be a good idea to have a vote on whether the industry has a duty to tell the truth. Honesty didn’t fare so well, losing the vote 138-124. The justification is that PR’s duty is to the client, not some silly, slippery thing like the truth. I wonder how the vote would come down with advertising agencies. Via BuzzMachine.

—Posted by Brian Morrissey