Power lines can kill you and that giant lizard

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Giant-monster send-ups rarely fail to please, and this Canadian power-line safety pitch by Wonder Communications (video posted below) is no exception. The message: No matter how invincible you think you are, live wires can kill you. They're more likely to do so, of course, if you're a laser-shooting dinosaur who can actually reach overhead power lines. (Actually, the campaign is aimed at contractors who use tall equipment that could get snared in such cables.) Note how the hardhats, instead of trying to help out, just stand around and gawk at the creature's rampage.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in