Pot Noodle Smashes Your Gender Stereotypes with This Unexpected Boxing Story

Inspiration meets humor

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Pot Noodle is about to destroy your gender sterotypes, and you're going to love it. In fact, you'll want to watch it twice.

The "You Can Make It" spot plays on your presumptions about what's happening in the plot, but it never once lies. Once you know the ending and see it a second time, you realize the only tricks are the ones your brain was playing on you.

Lucky Generals is the agency behind this pitch-perfect platform for Pot Noodle.

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