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Mainstream American marketing doesn't like to touch pornography at all, but this French campaign for pay-cable TV provider Canal+ revels in it—in amusingly offbeat fashion.
The agency, BETC, wanted to communicate that Canal+ now has gathered together the best porn content, leaving other providers a bit … empty-handed. So, it filmed mock sex scenes—with real porn stars—but with only one of the two people present.
The spots are definitely NSFW. Or as the U.S.'s bravest (though not this brave) pay cable network might put it, they would certainly make for awkward family viewing.
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