Poop Monster Pleads for Cleaner Beaches

This Monday of general unpleasantness continues on AdFreak with a print ad for Surfers Against Sewage, whose message is pungently clear. The British environmental group teamed up with M&C Saatchi and Coy! Communications (and photographer Sean de Sparengo) to produce three ads that draw attention to materials that threaten the U.K.'s beaches and waterways—sewage, marine litter, and toxic chemicals. The finished ads have the SAS name and logo, along with the line, "Stop this mess at sas.org.uk." They were also huge Dogma fans, it seems, if their surfboard-clutching rubber poop monster is any indication. Then again, SAS's first ad campaign, back in 1990, involved giant turds and gas masks, so this is pretty much a return to form. The response should be interesting, too. I wonder if British people's need to call in the Ad Standards Authority for everything will override their national appreciation for potty humor. Full photos after the jump.