Polish jokes still not OK in advertising

If you aired a TV commercial in Germany that portrayed Polish people as thieving scoundrels, wouldn’t you expect some sort of backlash? German retailer Mediamarkt has done just that, and is now backtracking. In a recent ad, a Mediamarkt salesman insists that “Poles are decent people,” before being set upon by a bunch of Polish customers, who steal his trousers. Not exactly subtle stuff. The ad plays off a common stereotype in Germany that Polish people will steal anything they can get their hands on. The spot has been pulled off the air, and Mediamarkt has apologized “to all those who were insulted or even hurt by this.”

—Posted by Tim Nudd