Play sports as a child, avoid shame later on

Here's an odd little PSA campaign by DDB Vancouver for KidSport BC that encourages children's participation in sports—mostly so they don't become complete social lepers later in life. Of the three commercials, only the swimming-pool spot really pays off the tagline, "Sports skills are life skills." (Knowing how to swim could indeed help you save someone's life.) On the other hand, being able to catch Post-it notes thrown at you by the office hottie seems less crucial to one's general well-roundedness.