Pizza Hut Just Made a Cinemagraph TV Ad, and It’s Oddly Hypnotic

Flixel produces spot airing on truTV

We've written a lot about cinemagraphs, those mostly still photos that are animated by a small amount of video, producing an image that in some ways is more captivating that either photo or video alone. Now, cinemagraph software company Flixel has produced what it says is the first cinemagraph TV commercial—a Pizza Hut spot that's been airing on truTV's Billy on the Street, featuring comedian Billy Eichner.

@nudd Tim Nudd is a former creative editor of Adweek.