Pitman has a playmate

Headshot of Tim Nudd

In case you haven’t seen it, here’s the new viral campaign from Axe deodorant. It’s called Axe Feather, although that’s kind of a boring name. What about Subservient Chick?

You move the cursor/feather over the woman’s body, and click to tickle her. She giggles and wriggles, and she especially enjoys certain wayward clicks (wink wink, nudge nudge). But to be honest, it’s a pretty dumb game—not even a game at all. We expected more from the folks who brought us Pitman and the Tetris-like Pitman game.

—Posted by Tim Nudd

@nudd Tim Nudd is a former creative editor of Adweek.