Pigging out on energy

HogSay what you will about the White House’s new energy conservation campaign; it does have a humorous, antagonistic mascot, “Energy Hog,” a cartoon pig clad in blue jeans and a leather biker’s jacket. The whole campaign is like Ghostbusters in reverse—the more energy you throw at the pig, the more he eats it up. (In one TV spot, he appears from a refrigerator’s water dispenser, and Dad tries to zap him with what looks like a hair dryer.) The cartoon Web site is even called the Hogbusters Training Camp. But there’s a disconnect there—the training camp looks like an enormous mechanical complex, the kind of structure that, were it real, would really suck up the juice.

—Posted by Tim Nudd