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Winning a Cannes Lion or a Gold Clio would make George Smoot's Nobel Prize for Physics look like garbage, right?
In Wieden + Kennedy's latest TurboTax campaign, some of the world's greatest intellects school average folks on how easy it is to use the online tax preparation system. S. James Gates Jr., Michio Kaku, Franklin Chang Diaz and Smoot are among the smarties appearing in a series of 30-second spots tagged, "It doesn't take a genius to do your taxes."
In one commercial, theoretical physicist Kaku explains the concept of "absolute zero" as it applies to TurboTax, which charges nothing for its service.
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