There Is Frying in Baseball, as Phillies Triple-A Team Unveils New Bacon Logo

IronPigs ready for sizzling season

Bacon is everywhere. (No, not Kevin Bacon.) And it seems everyone loves it—even pigs! It's so great, it once helped a man negotiate his way across the nation dealing exclusively in bacon. Thanks, Oscar Mayer. Now, the bacon craze is hitting the Lehigh Valley IronPigs, the Triple-A affiliate of the Philadelphia Phillies.

The IronPigs this week unveiled what I can only imagine was a highly anticipated bacon-themed Saturday uniform, which includes a bacon-strip logo on the cap, and a "first-of-its-kind" bacon-style piping down both legs of the pants. Check it out at the team's new site, For those of us who like to get a bit more bacon for our buck, we can purchase other innovative merchandise such as scratch-and-sniff bacon-logo T-shirts, now available online.

One has to wonder, though. What will this do to the IronPigs' vegetarian fan base? On second thought, who cares!? If they were vegetarians, they weren't real fans anyway.

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@iamjohntejada John Tejada is a video producer for Adweek.