Nestlé Purina PetCare tosses Fido a bone in a European TV spot for its Beneful pet food that features a high-pitched sound, like a dog whistle, that only dogs can hear. It's touted as an effort to capture canines' attention. Given the discretionary income of the average Shiatsu, it hardly seems worth the effort.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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