Pet-Food Brand Makes TV Commercial Only Dogs Can Hear

But are they buying it?

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Nestlé Purina PetCare tosses Fido a bone in a European TV spot for its Beneful pet food that features a high-pitched sound, like a dog whistle, that only dogs can hear. It's touted as an effort to capture canines' attention. Given the discretionary income of the average Shiatsu, it hardly seems worth the effort.

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