Pepsi joyfully crashing Africa's soccer party

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

You don't have to be a soccer fan to appreciate this warm-spirited spot for Pepsi Max. Set in Africa, which is hosting its first World Cup this summer (in South Africa), it pits several of the world's best players against a team with the ultimate home-field advantage. In addition to stars like Kaká, Lionel Messi, Frank Lampard and Didier Drogba, the ad also has a cameo by Akon, whose charitable single "Oh Africa" serves as the soundtrack.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in