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Collateral Damage's Constantine Von Hoffman has compiled a roundup of the top marketing blunders of 2008, and notes, "It was a very good year for very bad things." It's only fitting that the year's two biggest stories—the presidential election and the global economic crisis—inform his tie for the top pick: John McCain's presidential campaign and the travails of General Motors. From the Democrats' POV, of course, McCain's image implosion was a marketing triumph. And GM will get a portion of that mega-bucks federal bailout even if it never sells another Hummer, which most of us hope it doesn't.
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