PBS corporate underwriting is child’s play

The happy client. That’s every marketer’s dream. Now, it’s also a storybook from WGBH, the Boston public broadcasting flagship. The text and illustrations in The Happy Client follow a media buyer on his quest for corporate sponsorship dollars for PBS Kids programming. (They should dispatch Barney. The dude has a can-do attitude, and he’s so annoying, you’d buy airtime just to get rid of him.) The book was sent to the station’s contacts, and the Boston Herald reports that at least one activist group has bemoaned the effort as shameless shilling (but that’s what activist groups are for).