Chime is one of many banking apps that have cropped up in recent years to win over millennials who’ve become leery of the more traditional, brick-and-mortar institutions that their parents are accustomed to. In its first national ad push, San Francisco-based Chime is hoping to set itself apart from other newcomers by letting potential customers know that payday can come a few days early for those who decide to use its services.
Created by barrettSF, the two 30-second ads feature young people plugging Chime’s Early Direct Deposit feature, which—you guessed it—dishes out paychecks up to two days early. According to the bank’s website, it’s able to do this by “making the money available as soon your employer deposits it—which is often up to two days before most other traditional banks make the funds available to you.”
In
