Paul Rudd’s Idiotic Marketing Ideas for ‘Our Idiot Brother’

In this Funny or Die video, Paul Rudd storms into Harvey Weinstein's office to offer him some marketing ideas for his new movie, Our Idiot Brother. By which I mean, he offers him B-grade Will Ferrell jokes. The "Brooklyn" sequence is particularly excruciating, and not in a way that ends up being funny, but Weinstein's Superintendent Chalmers act almost makes up for it. Unfortunately, there's still a minute of video left after that. If nothing else, this clip proves that Rudd should just be a sidekick. David Kiefaber is a frequent contributor to Adweek's creativity blog, AdFreak.