Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Boxers have the bag, and weightlifters have the barbells. Oscar hosts, it seems, work out with old jokes. This first promo (below) for the Feb. 27 broadcast on ABC shows James Franco and Anne Hathaway training for the event by practicing a (groan) wardrobe-malfunction gag. Sadly, it'll probably work on a room full of people used to Billy Crystal's material. And as if that's not bad enough, the 90-pound Hathaway is the one taking all the pratfalls here.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in