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The reveal in this Mullen ad for the Olympus PEN camera explains its preceding pastiche of oddball imagery. However, it is kind of a tease. As commenters have pointed out, the PEN E-PL1 shoots in 720p, a lower quality than this ad, which was post-produced up to 1080p. In other words, nothing you shoot with the PEN is going to look quite this good unless you also happen to be a film editor. The good news is that 720p is more than enough to take a decent picture of dogs dressed up like bees.
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