Olympus spot perhaps a bit too impressive?

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

The reveal in this Mullen ad for the Olympus PEN camera explains its preceding pastiche of oddball imagery. However, it is kind of a tease. As commenters have pointed out, the PEN E-PL1 shoots in 720p, a lower quality than this ad, which was post-produced up to 1080p. In other words, nothing you shoot with the PEN is going to look quite this good unless you also happen to be a film editor. The good news is that 720p is more than enough to take a decent picture of dogs dressed up like bees.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in