Old Spice-Styled Hair Can Play 29 Different Huey Lewis Songs on the Keyboard

Any requests?

Headshot of Tim Nudd

When you use Old Spice hair products, your hair is capable of anything.

First, it leaps off your head—that's a given. Then, as we've seen, it either hits on women at work or skillfully operates claw machines on the boardwalk to retrieve lost children.

Now, though, it reveals its most impressive talent to date—playing all the best-loved Huey Lewis and the News songs on the keyboard. In the interactive video below, also embedded at ThatsThePowerofHair.com, you can request any of 29 Huey Lewis songs, and a mop of hair will play them soulfully for you, supported by props like a disco ball and Hula girl.

"The Power of Love," "The Heart of Rock 'n' Roll," "I Want a New Drug," "Bad Is Bad," "Doing It All for My Baby"? Hear all those and 24 more great hits right now.

The digital experience, on desktop and mobile, is being embedded online in custom banners, news sites and Old Spice's social channels. Agency: Wieden + Kennedy.

Credits below.


Client: Old Spice

Project: "That's the Power of Hair"

Agency: Wieden + Kennedy, Portland, Ore.

Creative Directors: Craig Allen, Jason Bagley, Matt O'Rourke

Copywriter: Jason Kreher

Art Director: Max Stinson

Executive Interactive Producer: Mike Davidson

Director of Broadcast Production: Ben Grylewicz

Director of Interactive Production: Pierre Wendling

Technology Lead: Ryan Bowers

Account Team: Georgina Gooley, Liam Doherty, Nick Pirtle, Michael Dalton, Jessica Monsey

Executive Creative Directors: Susan Hoffman, Joe Staples

Production Company: MJZ

Director: Tom Kuntz

Executive Producer: Scott Howard

Producer: Emily Skinner

Editorial Company: Rock Paper Scissors

Editor: Carlos Arias

Asst. Editor: Christopher Mitchell

Producer: Lisa Barnable

VFX Company: Framestore, New York

Creative Director: Mike Woods

Producer: Christine Cattano

Head of Commercial Development: Ming-Pong Liu

Lead Developers: Sebastian Buys and Nien Liu

Lead Compositor: Mindy Dubin

Music Company: Stimmung

Executive Producer: Ceinwyn Clark

Post Engineer: Rory Doggett

Composer: Greg Chun

@nudd Tim Nudd is a former creative editor of Adweek.