Old Milwaukee Airs Will Ferrell Super Bowl Ad in North Platte, Neb.

The most local of local buys

Will Ferrell's series of local Old Milwaukee ads—which were shot and aired only in Davenport, Iowa, Terre Haute, Ind., and Milwaukee—was one of the funnier and more peculiar campaigns of 2011. So, it's nice to see the pairing add a Super Bowl commercial last night. In the spirit of the campaign, it was apparently the most enthusiastically local of local buys, with Deadspin reporting that it aired only in North Platte, Neb.

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