NYC Sparkles in Ogilvy’s Gorgeous Animated Christmas Ad for Tiffany

Psyop adds more magic to the season

Ice shimmers on the streets of New York in Ogilvy & Mather's animated holiday ad for Tiffany & Co. It sparkles from the trees and bridges, too. Its glow radiates from Broadway marquees and glimmers among the steel and glass towers that rise into the wintry sky.

I'm not talking about frozen water, people!

This is Tiffany, so, naturally, it's diamonds and other precious stones illuminating a bejeweled yuletide wonderland.

The spot's style and sensibility evokes the early Mad Men era, recalling a simpler consumer age when a glittering engagement ring could cast away all sorrows and an exquisite brooch could mend a broken heart. It's a glitzy, romantic fantasy where an animated Audrey Hepburn wouldn't feel out of place.

Such seasonal wish fulfillment seems entirely on brand for Tiffany. It's all sparkle and shine—nothing heavy, no deep meaning, as soft as falling snow.

The 80-second clip, animated by Psyop, is part of a larger campaign that also includes print and out-of-home elements. (It's separate from the luxury subway car that Sid Lee built for the brand.) This marks Ogilvy's first big creative push for Tiffany since winning the brand's account in February.

Some grinches might decry this gaudy vision, preferring more thoughtful or emotionally resonant holiday scenarios. Fair enough. But I say, there's no harm in imagining a wondrous world where the wind echoes with love songs and every gift is an absolute gem.

CREDITS

Client: Tiffany

Agency: Ogilvy & Mather, New York

Chief Marketing Officer: Lauren Crampsie

Chief Creative Officer: Chris Garbutt

Group Creative Director: Debra Fried

Creative Director: Jeff Leaf

Executive Producer: Maureen Phillips

Animation: Psyop

Music: "Out of the Blue" by Chauncey Jacks

Executive Group Director: Leyland Streiff

Account Supervisor: Kat Bear

Account Executive: Aniella Opalacz