Now You Can Tweet to a Plant. For Science.

Museum tests theory that talking encourages growth

Does talking to plants really help them grow? It's a question that, I'm sure, keeps us all awake at night. Luckily, Carmichael Lynch and the Denver Museum of Nature & Science have launched a social experiment (and marketing effort) called "Talk to a Plant," to probe this very issue.

@DaveGian davegia@hotmail.com David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.