Not ready for takeoff

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Yesterday we heard about the unveiling of this snazzy new airplane, the enormous (actually, the news report called it “ginormous”) Airbus A380. Unveiled in Toulouse, France, it’s the largest passenger plane ever built—it weighs 1.2 million pounds when fully loaded for takeoff, and seats 555 people in two decks. Singapore Airlines will be the first carrier to fly it, beginning in June 2006.

Our first reaction wasn’t a great one. This is a frightening machine.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in