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The North Face is all about fun stunts in Korea, where it regularly gives shoppers unexpected surprises—and films them for videos that, as often as not, go viral.
The most famous one was in 2014, when the brand created a pop-up store whose floor disappeared, forcing the startled shoppers to have to engage in some athletic activity by climbing the walls. Another stunt had shoppers try out a VR experience that turned out to be way more real than they expected.
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