No one really wants to be surprised at Uno's

Uno's "Fall of surprises" campaign from Full Contact Advertising (seven short spots above) isn't particularly surprising, because we've seen most of these concepts before in other food and restaurant campaigns. As for the "fall" part, well, that's more accurate, if only because the pizzeria has managed to sink below its past level of suckiness. The pumpkin's pervy "Hell-ooo, short ribs" catchphrase would make his fellow gourd in Caribou Coffee's spots blush. And the tart-tongued cranberries probably flunked the audition for this summer's Raisinettes brand-extension campaign.