No dogs were hurt while filming this ad

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Warning: Do not leave your toy-sized pooch in a shopping bag on the roof of a Ford Focus. Thankfully, the ad-standards people in Australia are not requiring such a disclaimer on this new Focus ad (tagline: “Ford Focus. Smooth”) or pulling the ad entirely, despite concerns. They agreed that viewers are not complete idiots and would see the ad depicting a simple mistake. “On a very, very serious note, we had to approach the RSPCA, the Department of Primary Industries and the Advertising Standards Bureau.

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