Nivea Apologizes for Wanting to 'Re-Civilize' Black Man

Draftfcb ad ran once, won't run again

Oh, those uncivilized black people—when will they get with the program? Perhaps they should try Nivea's grooming products! That's the message of the "Re-Civilize Yourself" Nivea ad above, as a black man brandishes the large-afroed, disembodied head of his former, uncivilized self and prepares to give it the old heave-ho.

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