Nike Welcomes Winter With Epic, Star-Studded ‘Snow Day’ Commercial

More than 20 athletes brave the cold in style

After last year's brutal weather, folks in the Boston area might not be screaming "Snow day!" quite as exuberantly upon the arrival of this winter's first big storm. But New England Patriots hero Rob Gronkowski seems to have no problem with snowflakes as he headlines this epic, two-minute cold-weather commercial from Nike—ushering in the season of flurries, frozen feet and star-studded neighborhood Snow Bowls.

@nudd Tim Nudd is a former creative editor of Adweek.