Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
After last year's brutal weather, folks in the Boston area might not be screaming "Snow day!" quite as exuberantly upon the arrival of this winter's first big storm. But New England Patriots hero Rob Gronkowski seems to have no problem with snowflakes as he headlines this epic, two-minute cold-weather commercial from Nike—ushering in the season of flurries, frozen feet and star-studded neighborhood Snow Bowls.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in