Nike Salutes the Last-Place Marathon Finisher in Ad That’s Like a Sequel to ‘Jogger’

Same director and backward tracking shot

Nike has assembled the same creative partners behind the famous 2012 "Jogger" spot—ad agency Wieden + Kennedy and Park Pictures director Lance Acord—for its latest running ad, which makes a very similar point: that anyone can be a runner if they just start running.

@nudd Tim Nudd is a former creative editor of Adweek.