Nike Honors and Challenges Kobe Bryant in Inspirational New Ad

Laker says the surprise 'touched me beyond words'

Nike placed this ad in Sunday's Los Angeles Times (and in social media), honoring Kobe Bryant following his season-ending injury. It's classic Nike—simple, rhythmic, inspirational. It's also sly. It reads like a career retrospective, until the last line, when it's revealed to be anything but. From Tiger Woods to Bryant, you can always count on Nike never to be boring.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

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