Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Advertising is about to enter silly season, when award shows begin christening breakthrough campaigns that really, really are the Future of Advertising. That means overwrought award-show entry films showcasing a bewildering array of methods undertaken to communicate pretty simple messages. Swedish newspaper Dagens Industri, defending the much-derided print ad buy, created the great spoof awards entry film below, documenting how a Japanese car company promoted the launch of a new model … by building an entire zoo.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in