Newcastle's 'Subtexter' Puts Honest Captions on Your Crappy Photos

What you really meant to say

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On the heels of College Humor's viral Instagram parody set to Nickleback, Newcastle Brown Ale is offering an app called The Subtexter—part of its ongoing "No bollocks" campaign from Droga5—that lets you expose the more honest subtext behind your shoddily lit, clichéd photos of everyday crap. All those humblebrag shots of you on vacation? Or the billion and one photos you took of your cat in the hope that one of them will catapult your feline (and by proxy, you) to meme stardom? You can now turn that subtext into actual text directly on the picture.

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