In some people’s childhoods, cereal mascots Tony the Tiger, Coco the Monkey and Snap, Crackle and Pop were familiar fixtures at the breakfast table. But in recent years, these classic brand characters have lost their sheen, as health advocates warn of the high sugar content of many mainstream breakfast cereals.
A campaign from a new U.K. cereal brand, Surreal, takes aim at the mascots of big-name cereals such as Kellogg’s Frosted Flakes, Rice Krispies, Coco Pops and Special K.
The billboards feature the lines: “Don’t tell Tony;” “Coco’s got competition;” “Snap, crackle and jacked;” and “It’s special, k?” The ad referencing Frosties cereal comes with claw slashes through the middle, showing glimpses of its famous tiger mascot.
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