New Cereal Brand Surreal Takes Aim at Tony the Tiger and His Coterie of Breakfast Brand Icons

The campaign touts challenger product's nutritious credentials as big food companies face scrutiny

In some people’s childhoods, cereal mascots Tony the Tiger, Coco the Monkey and Snap, Crackle and Pop were familiar fixtures at the breakfast table. But in recent years, these classic brand characters have lost their sheen, as health advocates warn of the high sugar content of many mainstream breakfast cereals. 

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