New campaign is old Saab story

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In the world of aging campaign ideas, the latest spots for SAAB (an acronym for “Svenska Aeroplan Aktiebolaget”), showing the vehicle as a collapsed jet to remind consumers of the company’s aerospace roots, is a golden oldie. (Click here, then click on “Saab was born from jets,” then  click on “Watch TV Spots.”) Checking the Conran Directory of Design, two photos fly off the runway: A photo of a 1956 Cadillac 62 Sedan de Ville photographed in front of a Douglas A4 Skyhawk, expressing Harley

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