Is Nestlé behind the cow invasion?

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

The mystery of the impending onslaught of cows to New York City this Thursday hasn’t been solved definitively, but we’re getting closer, gosh darnit! Since our initial post here on AdFreak, a flurry of curious posters have weighed in about the cute little cows, claiming they are everything from a tourist gimmick to a Bovine United stunt to a Chick-Fil-A promotion. However, several posters allege that the subway ads are teasers for a new type of Nestlé creamer.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in