Nerds aren’t out of the woods just yet

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Nerds have seen their stock rise dramatically in the Information Age. PBS even did that series called Triumph of the Nerds, exploring “how youthful amateurs, hippies and self-proclaimed ‘nerds’ accidentally changed the world.” But even as many a nerd makes peace with his painfully wedgied past via a six-figure IT salary, it’s helpful to remember that nerds are not completely rehabilitated, image-wise, by any means. As we speak, Vonage is stirring up some anti-nerd sentiment with its online banners to emphasize that its broadband phone service isn’t technologically baffling.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in