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At first read J.M. Smucker Co.’s legal battle to keep its patent on Uncrustables, a sealed, crustless peanut butter and jelly "pocket" may seem humorous (as does this cute little picture we’re running with this post of a cartoon Uncrustable). It doesn’t help that "Uncrustables" is possibly the ickieset product name ever. But Smucker’s is serious about protecting the highly profitable product from other crust-cutting PB&J poachers. The round sandwiches (which come frozen) generated sales of $27.5
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