MTV hopes someone feels the Urge

Maybe no one should care about Urge, the online music service from MTV Networks and Microsoft, because it’s not compatible with Apple’s iPod, but every now and then, in the spirit of competition, it’s fun to fantasize about who would beat the iMonopoly and how. Anyway, Urge is just releasing its first global campaign with three spots. One is above; you can see others here and here. Each of them demonstrates why leaving one’s computer to go in search of new music isn’t necessarily a good thing.

—Posted by Catharine P. Taylor