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If you thought gritty gunfighters, greasy-haired teenage drag racers and new-wave Euro-cafe-trash looked sexy smoking cigarettes in the movies, wait until you watch them lip-wrestle with Nicorette nicotine inhalers in this U.K. spot from AMV BBDO. Those rigid plastic tubes are way more provocative than plain old cancer sticks! They also lend a pleasingly off-kilter feel to the proceedings, mixing the outré with the familiar. (That was just to show that I can use the word outré correctly in a sentence.)
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