Movie stars swap cigs for Nicorette inhalers

Nicorette

If you thought gritty gunfighters, greasy-haired teenage drag racers and new-wave Euro-cafe-trash looked sexy smoking cigarettes in the movies, wait until you watch them lip-wrestle with Nicorette nicotine inhalers in this U.K. spot from AMV BBDO. Those rigid plastic tubes are way more provocative than plain old cancer sticks! They also lend a pleasingly off-kilter feel to the proceedings, mixing the outré with the familiar. (That was just to show that I can use the word outré correctly in a sentence.) Nicorette's beloved Suckometer, which measures how sucky it is to try to quit, would surely approve.

—Posted by David Gianatasio