Move Over, Tooth Fairy. HelloFlo Tells the Story of the Period Fairy in ‘Vagical’ New Ad

Looking for a 'she-ro,' not a hero

In the pantheon of mythical creatures, one character has been curiously lost to history, though not to herstory—the Period Fairy, who visits girls when they get their first period.

@nudd Tim Nudd is a former creative editor of Adweek.