Mountain Dew Subway-Snowboarding Ad Banned in U.K.

Years-old spot had popped up again in games, social sites

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Britain's ad watchdog dropped its mighty ban hammer on a Mountain Dew spot this week, following complaints that the digital video was unsuitable for young people. The ad, which ran in gaming apps and social networks, shows someone snowboarding down an escalator and on train tracks, eventually injuring himself as the text “Don’t Dew this at home” appears onscreen, followed by a group of extreme-sports bros high-fiving and spraying soda on each other. The ad has actually been on YouTube for years, originally posted in 2009.

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