Most-creative list mostly missing ad people

The ad business, we're told ad nauseum, is all about creativity—specifically, the type that builds brands and drives business results. Someone tell that to Fast Company. The bible of all things innovation is out with a list of the "100 most creative people in business." It isn't dominated by the ad world. TBWA creative chief Lee Clow checks in at No. 32, and Noah Brier, director of strategy at The Barbarian Group and creator of, is No. 59. The magazine explains its methodology: "We looked for dazzling new thinkers, rising stars, and boldface names who couldn't be ignored. We avoided people we've profiled in the recent past. We emphasized those whose creativity addresses a larger issue—from the future of our energy infrastructure to the evolution of philanthropy to next-generation media and entertainment." Are they missing some people? UPDATE: There is another ad guy on the list: BBDO's Greg Hahn is No. 39.

—Posted by Brian Morrissey