In the mood for Whatever and Anything?

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.


Whatever soda, and its partner, Anything soda, sound like trite marketing gimmicks aimed at nostalgic Gen-Xers. But the stuff’s actually made in Singapore, where nostalgia may be illegal. It’s described as “a surprise in a can,” since the flavors (of which there are many) aren’t marked on the product. We’re surprised that some of JWT Sydney’s vending-machine artwork was approved, actually. Given the choice of receiving one’s beverage through a birth canal, a man’s ass or a

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